you don't have to love American culture to think that it has an incredible influence here and is an important area totally worthy of study, either! (same goes with teevee; for example, i kinda of hate reality tv in general, but i think that kind of makes its popularity even more interesting as a cultural phenomenon. just, someone else can study it, and i'll do funner things.)

my arguments are kind of confused. but ther're lots of good reasons for supporting media studies.